Strategic Plan

American Association for Applied Linguistics Strategic Five-­Year Plan

November 1, 2013
(Revised April 25, 2014)

AAAL Strategic Plan The Strategic Plan lays out five goals determined to be central to advancing the mission of the organization. For each goal, specific objectives and actions and a timeline for completing the objectives are listed.

Goal 1: We provide resources and opportunities for professional development

Area: Professional Activities

a. To build/make (academic and non-­‐academic) job searchable database available 
b. To create webinars/podcasts/online resources on the nature of publishing 
c. To create a (new format for conference) dialogic forum in conference that addresses current issue and post-­‐conference is more broadly disseminated 
d. To create a summer APLNG institute for junior, midlevel, senior scholars 

Goal 2: We have organizational consensus about who we are as a field

Area: Organizational Identity

a. To create more complete database on membership (via survey or membership form) 
b. To articulate and pursue relationship with other peer associations and organizations 
c. To enhance branding 
d. To (meet criteria) enhance visibility in NSF/NRC status/institutionalize 

Goal 3: We have valuable benefits beyond conference

Area: Membership Issues & Goals 

a. To create 4 awards: dissertation, first book, article, best book 
b. To create virtual communities - Begin in year one - Anticipated to take one year
c. To make conference material available to non-attendees 

Goal 4: We have articulated professional guidelines (P&T, research, program development, good practices)

Area: The Field of Applied Linguistics 

a. To create promotion and tenure (P&T) guidelines 
b. To create research methods, reporting, and reviewing guidelines 

Goal 5: We have Outreach and Advocacy Activities

Area: Professional Activities

a.To build/make expert searchable database available 
b. To make/develop accessible information/literature on specific issues identified by the committee to the wider public (eg white papers, multimedia