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Strategic Plan

American Association for Applied Linguistics Strategic Five-­Year Plan
November 1, 2013
Revised April 25, 2014

AAAL Strategic Plan The Strategic Plan lays out five goals determined to be central to advancing the mission of the organization. For each goal, specific objectives and actions and a timeline for completing the objectives are listed.

Goal 1: We provide resources and opportunities for professional development
Area: Professional Activities
Objectives:

a. To build/make (academic and non-­‐academic) job searchable database available
Begin in year one, Anticipated to take one year
Task force: Graduate Student Ad Hoc Committee
b. To create webinars/podcasts/online resources on the nature of publishing
Begin in year one, Anticipated to take one year
Task force leader: Laura Collins
c. To create a (new format for conference) dialogic forum in conference that addresses current issue and post-­‐conference is more broadly disseminated
Begin in year one, Anticipated to take one year
Task force leader: Aneta Pavlenko
d. To create a summer APLNG institute for junior, midlevel, senior scholars
Begin in year one, Anticipated to take four years
Task force leader: Joan Kelly Hall

Goal 2: We have organizational consensus about who we are as a field
Area: Organizational Identity
Objectives:

a. To create more complete database on membership (via survey or membership form)
Begin in year one; Anticipated to take two years to complete
Task force leader: Jeff Connor-­‐Linton
b. To articulate and pursue relationship with other peer associations and organizations
Begin in year one, Anticipated to take three years to complete
Task force leader: Paul Kei Matsuda
c. To enhance branding
Begin in year two - Anticipated to take two years to complete
Task force leader: TBD
d. To (meet criteria) enhance visibility in NSF/NRC status/institutionalize
Begin in year three - Anticipated to take two years to complete
Task force leader: TBD

Goal 3: We have valuable benefits beyond conference
Area: Membership Issues & Goals
Objectives:

a. To create 4 awards: dissertation, first book, article, best book
Begin in year one - Anticipated to take one year
Task force leader: Aneta Pavlenko
b. To create virtual communities - Begin in year one - Anticipated to take one year
Task force: Graduate Student Ad Hoc Committee
c. To make conference material available to non-attendees
Begin in year two - Anticipated to take two years
Task force leader: TBD

Goal 4: We have articulated professional guidelines (P&T, research, program development, good practices)
Area: The Field of Applied Linguistics
Objective:

a. To create promotion and tenure (P&T) guidelines
Begin in year one - Anticipated to take two years
Task force leader: TBD
Task force liaison: Aneta Pavlenko
b. To create research methods, reporting, and reviewing guidelines
Begin in year one - Anticipated to take three years
Task force leader: John Norris

Goal 5: We have Outreach and Advocacy Activities
Area: Professional Activities
Objectives:

a.To build/make expert searchable database available
Begin in year two - Anticipated to take one year
Task force leader: TBD

b. To make/develop accessible information/literature on specific issues identified by the committee to the wider public (eg white papers, multimedia)
Begin in year three - Anticipated to take two years
Task force leader: TBD

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