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Abstract of The Message and the Medium: Advancing Your Mission Through Communications
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Hit the emotional chord that makes your message motivate!  Learn how to convey the work you do in clear, simple and concise language that resonates with everyone, from the provost to the politician to the public at large. Learn how to:

  • Distill your mission into a short, powerful statement
  • Master storytelling techniques that speak to the heart as well as the head
  • Conduct  media interviews with confidence
  • Position yourself as a trusted resource

Create and communicate the messages that capture the public’s attention in a way that is compelling, understood and, most importantly, accepted.

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