Colloquium Organizer: Francis M. Hult
Ways of Seeing Linguistic Landscapes: Applying Theories of Representation Old and New
Francis M. Hult, Lund University
As linguistic landscape analysis has gained popularity over the past two decades, it has continued to mature methodologically and theoretically. In particular, perspectives from ethnography, multimodality, and critical discourse analysis are increasingly applied. Here, I explore potentially useful theories of representation that have yet to be widely taken up by linguistic landscape analysts, especially from intellectual traditions in photography and image. I consider how principles and epistemologies from these traditions might provoke new reflection about data collection and presentation in ways that both complement and challenge current research practices.
Commodification of Women’s Bodies: Do Pictures Speak More than Words?
Elana Shohamy, Tel Aviv University
Doris Correa, Universidad de Antioquia
The paper presents a comparison of two linguistic landscape studies related to marketing of plastic surgeries of women’s body parts. The first presents data based primarily on pictures on posters in public spaces using visuals and minimal words. The second is based on internet sites where in addition to visuals, there are ample explanations and interactions with women to market surgeries. The comparison focuses on the effectiveness of each medium in terms of perception of women by advertisers. Grounding the research in multimodal theories, sexuality, and feminism will provide the theoretical basis, conclusions as well as implications of the findings.
Ways of Walking, Ways of Seeing: Doing Mobile Video Ethnography in Linguistic Landscape Research
Jackie Jia Lou, City University of Hong Kong
The shift in linguistic landscape research towards a more contextualized view calls for innovative methodologies which can track participants' movement through linguistic landscapes. This paper discusses the application of mobile video ethnography to study how people navigate the multilingual landscapes of Hong Kong. It argues that this method helps to temporally situate linguistic landscape in the stream of everyday interactions and spatially contextualize it in the multimodal semiotic and sensory environment of the city.
Translate the City: A Pedagogical Intervention into the Representational Logic of the Linguistic Landscape Image
David Malinowski, Yale University
In linguistic landscape research, social actors’ verbal discourse is increasingly presented as evidence that perceptions and attitudes toward the linguistic landscape can vary substantially by ethnic affiliation, political status, and activity. However, visual data, in the form of both digital photographs and maps, are understood to represent what objectively is: a singular, if multilayered, material reality. Documenting a series of experimental projects in foreign language classrooms, this transmedia presentation offers an alternative vision: By intervening in the representational logics of photo and map, university students’ translation and redesign of familiar landscapes foregrounds the reality of the city as possible.
The Portrayal of Linguistic Landscapes in Academic Publications and Presentations
Durk Gorter, University of the Basque Country
This contribution addresses challenges of representing linguistic landscape (LL) items within the limits of scholarly publishing. Scientific publications based on empirical data commonly have a section on “Methods”. Here authors describe how they carried out the study: among others, the research design, data-collection procedures and analysis techniques. Usually authors do not report considerations about the selection of photographs included as illustrations, e.g., publisher´s limitations or professional quality. This paper analyses the display of photographs in several LL-publications, suggests possible improvements, and contrasts static ways of representation with more dynamic possibilities provided by current technology.