Francis M. Hult
Associate Professor, Centre for Language and Literature
Lund University, Sweden
As the study of visual language use in public spaces, linguistic landscape analysis confronts issues of representation. There is the challenge of capturing rich semiotic resources in ever-changing settings that include shop signs, flyers, graffiti, moving delivery trucks, and more. There is also the challenge of contextualizing this richness within the constraints of scholarly forums like journal articles and conference presentations that place limits on the amount of visual data. The papers in this colloquium consider these challenges and suggest possibilities for addressing them from practical, methodological, and epistemological perspectives, including experimenting with creative multimodal representations at the colloquium itself.
Click here to learn about the individual presenters and abstracts for this colloquium.